본문바로가기

Wealth of Nations : Future of Digital Content Consumption in India

Ernst & Young LLP. Published in India., Ernst & Young LLP. Published in India., INDIA, 2016년 발간

세부항목 안내표
대분류 키워드 Time Horizon Quality Territorial Scope
Social,Political Digital Content Consumption 없음 Recommand National

Report 보고서

요약

The Indian digital media segment is set for disruption with growth expected to reach INR 200 billion (INR 20000 crores) by 2020 with digital ad spend expected to grow at 23-28%. India has a large and growing millennial population – young, tech-savvy consumers with rising earnings potential and disposable income. This demographic has historically been and will continue to be, an early adopter of new technology and new models of media consumption. India, therefore is a market which is ripe for digital media investments. The demographics are all stacked in India’s favour for digital consumption.

By 2017, India will have more than 350 million smartphones. Inexpensive smartphones and the rollout of 3G and 4G broadband infrastructure are rapidly coming together to leapfrog traditional distribution and democratize online access. Together, these factors are the foundations for accelerated digital media consumption. O]`Yn]a\]flaÕ]\]a_`leYbgjlj]f\kl`Ylo]l`afc`]dhl]dd the story about the future of digital content consumption and what it means for media and entertainment (M&E) companies. These trends stem from our analysis of hundreds of hours of dialogue with media executives and thought leaders, combined with many more hours of work helping our clients think through strategies and operating models for these pressing issues.

본문

Welcome to digital India! 4

8 Key trends in digital content consumption 6

Conclusion 16

Glossary 18

Team digital media | EY 19

연관자료

연관자료 list
ID 제목 카테고리 Territorial Scope
연관자료 정보가 없습니다.