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Wealth of Nations : THE FUTURE OF TEA A HERO CROP FOR 2030

Forum for the futuer, Forum for the futuer, 2013년 발간

세부항목 안내표
대분류 키워드 Time Horizon Quality Territorial Scope
Environmental TEA 2030년 Recommand Global

Scenario 보고서

요약

We don’t eat it. We certainly don’t need it to survive. So, why is tea so important? Well, it’s hugely popular with consumers. According to figures from the International Tea Committee, the global consumption of tea jumped 60% between 1993 and 2010 and significant growth is forecast as more people become consumers of tea. It also has an ancient heritage, dating back 5,000 years, revealing a rich cultural history. Today, it is the economic and social importance of tea production that is so significant. Currently grown in 35 countries, the tea industry provides a vital source of employment and export earnings, often in some of the world’s poorest countries. And a vast chain or network of people have a relationship with tea – not just consumers, but growers, pickers, suppliers, traders and sellers – impacting on the lives and well-being of millions of people across the world. However, the future of this much-loved beverage is uncertain. The tea industry faces unprecedented challenges; a shift in consumer demand and habit, a changing climate, resource constraints and mechanisation of farming are converging to put pressure on an industry which recognises it needs to act if it is to create a sustainable future. 

본문

1 Executive summary

2 Introduction

3 Challenges facing the tea industry

4 What might the future for tea look like in 2030?

5 Creating a sustainable tea sector for 2030

6 Recommendations for a sustainable future
7 Conclusion

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