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Wealth of Nations : The future of connected health devices

IBM Institute for Business Value, IBM Institute for Business Value, 2011년 발간

세부항목 안내표
대분류 키워드 Time Horizon Quality Territorial Scope
Social health devices 없음 Recommand Global

Report 보고서

요약

For some years now, medical device makers have provided products and services for consumers who are extremely health or fitness conscious as well as those who need to be regularly monitored because of a serious health risk. And they’ve been quite successful within these consumer segments. At the end of 2009, the size of the global medical device market was US$290 billion.

As impressive as this is, device makers are generally overlooking a far larger consumer segment that we call Information Seekers. These consumers are relatively healthy, but could use some help managing a health-related challenge. They are looking for solutions that can provide missing information to help them gain greater control over their conditions and ultimately lead healthier, more independent lives. 

By Heather Fraser, YangJin Kwon and Margaret Neuer 

Thanks to recent technological advances and increased willingness to collaborate among industries, it is now feasible to deliver solutions that meet the needs of this consumer segment and help reduce long-term healthcare costs. As our environments at home and on the go grow more instrumented, interconnected and intelligent, health monitoring solutions also can become more intuitive, comprehensive and affordable – all critically important factors in winning over Information Seekers and healthcare payers. Likewise, the analytical insights enabled by this groundswell of information will be invaluable to the healthcare and life sciences communities. 

본문

- Targeting the Information Seeker 

- Usage shifting toward prevention and management 

- Device makers’ battle for mindshare

- Think solutions and ecosystem, not just  the device 

- Seizing this market opportunity 

- The bigger picture: Why this matters to  the world 

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